The normal behavior of most business owners, entrepreneurs and even common users that join Twitter fraternity is 'I will Tweet What I See'. In case of businesses representatives and young SM managers, it later changes to 'anything related to my industry'.
At first glance, 140 characters seem insufficient but once you get the hang of it, they offer endless possibilities.
There is no dearth of articles, slides & discussions giving crash course to people and business representatives about how to write professional tweets.
Tweet As general user:
Write a tweet like you’re having a conversation with a good friend.
As business representative;
Show off your brand, industry knowhow and also share business news.
People seek information as well as entertainment online. Twitter can be used to provide both.
When you write a tweet, imagine
- How your followers will use it?
- How will it help them?
- What purpose will it serve?
The most retweeted content tends to contain links, pictures, videos or quotes. Paste a link of any length into the tweet box and it will automatically be shortened to fit the 140 character limit.
Anatomy of a perfect tweet
Headline + Length + Links +Timing
- Headline should be Interesting, action oriented and containing good keywords & hashtags.
- A perfect tweet is at most 120 characters or less to allow room for re-tweets.
- Links are short. Use link trimming tools like https://bitly.com/ .
- Schedule the post for a time when your followers are most active.
Here is a breakup of a tweet;
How to Engage More and More Followers?
- Ask questions and start discussions.
- Follow people that matter to your business .
- Tweet breaking news and about relevant events.
You’ll be amazed at the valuable insights you’ll get about your followers.
In a recent post on socialmediatoday, Allister Frost share his take on infographic from Neomobile and also gives insights on the perfect tweet.. Here is info graphic;
Excerpts from Allister Frost’s Review (as published on http://socialmediatoday.com/allisterf/1615991/how-write-perfect-tweet)
I wouldn't recommend always placing your links at the end of the tweet, as that’s the first bit that’ll get cut off if people do an old style retweet or append copy to the start of a reply. It’s safer to put your links in the middle of the tweet - even if that may look a bit ugly - so the integrity of the link is never compromised.
After all, a tweet with a broken link is no use to anyone.
So, on balance, I think I’d recommend this sort of structure:
Structure Represent Following Info
Tweet is divided in four sections
- CTA – 20 Characters
- Link – 20 Characters: Link your tweet to a source but make sure it’s worth a click Tweet! , Use link shortening services [goo.gl or bit.ly] to create better looking links Tweet!
- Message – 80 Characters: Write a Good content that hit the reader with a key piece of information, Start with the headline of your post, playing on their minds a little, Try to spark some interaction within your tweet, Avoid capitalizing words, unless you want to look as if you’re shouting Tweet!
- Leave blank -20 Characters
What do you think is the recipe of a perfect tweet? Do you have any tips using which the visibility & reach of a tweet can be improved?
Share your ideas in the comments section.